Class 5 — Logo Design Research Process (Record class)

In Class 5, we focus on the Logo Design Research Process—how to research and prepare before starting the actual logo design.

From a given design brief, I demonstrate how to understand the brand, collect relevant visual references, organize a professional moodboard, and develop the right creative direction for the logo.

You’ll also see how research helps in generating better logo concepts, creating a custom icon from scratch, and developing a letterform-based logo with a clear design direction.

What You’ll Learn:

• How to read and analyze a logo design brief
• How to research a brand before designing
• How to collect useful visual references
• How to create and organize a moodboard
• How to find the right design direction
• How research helps generate logo concepts
• Creating a custom icon from scratch
• Developing a letterform logo concept
• Practical logo research and concept development workflow

This class will help you understand what to do before opening Illustrator and starting the actual logo design.

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@asmalogofly