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Logo design is not just about creating a visually attractive shape. A strong logo starts with proper research, idea generation, and concept development.
In this recorded class, you will see the complete logo design process for a skincare brand called Velore — from understanding the brief to developing the concept and creating the final logo.
In this class, you will learn:
• How to properly understand and analyze a brand brief
• How to identify important information from the brief
• How to manually extract useful keywords from a brand brief
• How to turn keywords into meaningful design ideas
• How to develop a unique concept without depending on ready-made ideas
• How to think visually based on the brand's industry and personality
• How to build a logo concept from your own research and thinking
• How to transform an initial idea into a logo structure
• How to refine and improve the logo step by step
• How to take the logo from the first idea all the way to the final design
The main purpose of this class is to teach you the actual thinking process behind logo design. You will learn how to take information from a brief, find keywords manually, develop ideas, build a meaningful concept, and finally turn that concept into a professional logo.
This is demonstrated through a real skincare brand project, making the class especially useful for students who want to improve their logo research, idea generation, and professional design process.
